New Photos of the Moodwall in Amsterdam

New Photos of the Moodwall in Amsterdam

We featured the Moodwall in Amsterdam back in February (here), but now CUBE architects have sent us some new photos taken by the photographer Roel van Lanen.

For those who don’t remember, the Moodwall is a 24 meter (79 feet) long interactive LED-light installation in the Bijlmer neighborhood of Amsterdam.

Full description after the photos….

Photos by Roel van Lanen

The Moodwall is located in a pedestrian tunnel and interacts with people passing through the tunnel by greeting them with a colorful light show. What actually happens is that sensors pick up any moving object and portrays an infrared-like image of the object on the wall. By mimicking any movement with a colorful light explosion, the Moodwall improves the atmosphere in the tunnel and makes people feel happier and safer.

The interactive urban wallpaper is made up of 2500 LEDs situated behind a ribbed semi-transparent wall. The small curves in the wall not only makes it look better, it also makes it less vulnerable to graffiti and actually improves visibility. “The resolution is stretched horizontally so images appear to be in better focus when seen from the side entrances,” say the designers. “This enables the screen to be watched from outside the tunnel, and deters people from using the tunnel as a hangout spot. ”

The Moodwall is a pilot project for a 70 meters (230 feet) long media wall proposal by Urban Alliance (in collaboration with Daan Hartoog) which won a competition for ideas to improve the public space of the socially unsafe area of the Amsterdam Bijlmer.

The Moodwall was designed by Jasper Klinkhamer (Studio Klink) in collaboration with Remco Wilcke (CUBE architects), who was also responsible for the construction and the LED system. The content and interactive camera-system was developed by Hans van Helden and Matthijs ten Berge (Illuminate) in collaboration with visual & interaction design artist Matthias Oostrik and students of the Dutch art academy HKU.